YOUTUBE UK

SORTED FOOD

With easily over a million subscribers, Sorted Food is one of many YouTube channels having an impact on popular culture, specifically cooking. Their magic lies in how they interact with their fans and make cooking fun.

A completely digital campaign, we created over 40+ pieces of content - recipes, kitchen hacks, tips and just silly videos to showcase the power of these YouTube stars and to introduce them to an even wider audience.

Overall, the campaign effort generated a 66% uplift in awareness for Sorted Food, had the first ever programmatically driven DOOH placement in the UK and won a Project Issac Award.

KITCHEN HACKS & TIPS

RECIPES

DIGITAL OOH

We customized content that ran all over UK tube stations, bus shelters and digital billboards with a big presence at the Liverpool and Waterloo tube stations.