YOUTUBE UK

BIG NIGHT IN

ACTIVATION

To show how 'You cook better together' with Sorted Food, we partnered with Tesco to create a food box (with an easy and delicious calzone recipe) and invited food lovers to join in on our Big Night In.

EVENT

We set up a Sorted Food van and kitchen right in the middle of Covent Garden and Spitalfields Market. And handed out thousands of Sorted Food boxes at a meet-and-greet event.

LIVE STREAM VIDEO

We then filmed and live streamed an episode of Sorted Food's weekly Big Night In. Fans and new viewers tuned in to cook the calzones along with the guys on their YouTube channel.

SOCIAL MEDIA

Fans showed their love on Twitter and Instagram hashtagging #BigNightIn on all the pics and videos they posted of their calzones. Here's a sampling...