SK-II WONDERLAND
AR & 3D POP UP INVITATION
SK-II Wonderland was an immersive AR retail experience in Tokyo featuring the limited edition bottles for SK-II, one of Japan’s biggest beauty brands. We replicated the actual pop up building with an AR enabled 3D pop up invitation for special guests and 500 global influencers.
Using the SK-II Wonderland app, they got a sneak peek of the building coming to life through an AR experience with their phones.
Overall, the pop up experience welcomed 9K attendees across five weeks in Shibuya. And 3 million+ views of SK-II Japan social videos of the Wonderland pop up.
AR OOH
AR artwork brought Wonderland to the streets of Tokyo and SK-II stores. Users were able to interact with a game to collect items, take fun selfies and get rewards.
AR PR EXPERIENCE
We sent a little piece of Wonderland to beauty influencers around the world through an AR marker that launched the experience around the limited edition SK-II bottles. Many gleefully exclaimed at seeing their selfie flown around by a tiny boat.
