DIET PEPSI

In a survey, 56% of diet cola drinkers said Diet Pepsi had more cola taste than Diet Coke. We decided to have a little fun bragging about it.

 
 

MORE COLA TASTE DAY

To celebrate the win, we declared May 3rd Diet Pepsi - More Cola Taste Day. We took over Times Square, and handed out over 150,000 cold cans of Diet Pepsi all over Manhattan.

 
 
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