DIET PEPSI
In a survey, 56% of diet cola drinkers said Diet Pepsi had more cola taste than Diet Coke. We decided to have a little fun bragging about it.
MORE COLA TASTE DAY
To celebrate the win, we declared May 3rd Diet Pepsi - More Cola Taste Day. We took over Times Square, and handed out over 150,000 cold cans of Diet Pepsi all over Manhattan.




